"Another one bites the dust" - The song that the media world is whistling as spectators witnessing the conclusion of a fallen soldier to a corporate giant.
On Wednesday August 1st the Bancroft family, after months of deliberation, submitted themselves to Murdoch's generous offer. News Corp. Inc. promises to give the WSJ a facelift and increase profitability by competing with its main foes worldwide. Financially the Journal finds this deal a welcome haven from its sinking advertising profits and debt accumulation. The 105-year-old family run business became news "corporated" for 6.5 billion.
Despite Murdoch's claim to protect content integrity the Journal's editorial board quoted in an online article for the New Zealand Herald on August 3, 2007 -
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