There is no question that the world of targeted online marketing gives entrepreneurs and internet marketing specialists access to revenue streams that are otherwise unheard of and untouchable. From $100 per hour entry-level jobs to ultra-profitable marketing campaigns with no start-up costs, the targeted internet marketing industry rewards with opportunity and often negates any real risk.
Any type of search engine optimization strategy is often said to be risk-free. Its targeted internet marketing counterparts – pay-per-click search engine advertising and direct web traffic generation – carry associated costs, and while short-term and rapid, are also quite a turbulent marketing platform. However, implementing a search engine optimization strategy is often just as much of a risky venture as any search marketing campaign.
Search engines are constantly changing their algorithms, and businesses are constantly adapting to the changes. In 2002, a few tagged images and some well-written website content were enough for a search engine optimization strategy to achieve the number one spot in a relatively uncompetitive niche. Today, they are barely enough to appear in the rankings at all. SEO, despite its "secure" reputation, requires constant attention and ongoing development.